At this 12 months’s textile commerce honest, Heimtextil, among-us is a 650 m² design set up designed by Patricia Urquiola with Moroso that remodeled Corridor 12.0. The structure gives an ideal backdrop to encourage experimentation in textile ideas, discussions of design, and sustainability. Open-concept and cavernous, among-us underscores Patricia Urquiola’s imaginative and prescient of the infinite potentialities of textile design, a pressure that has formed and remodeled our world for the reason that starting of civilization. “The title, among-us, refers back to the idea of being collectively and displays the intent of the set up to have a good time hybrid new relations,” says Urquiola. “The set up creates a playful panorama populated by hybrid creatures of our fantasy.”
Urquiola tapped choose companions to spherical out the textile panorama, together with Insula lounge islands by Kettal with Kvadrat materials, hanging textiles from cc-tapis constructed from Aquafil’s regenerated nylon yarn, and, after all, seating by Moroso.
Moroso steps in to spherical out the set up house with plush lounge seating – Gruuvelot, Mushmonster, and Giano – that redefines the best way we take into account furnishings. Playful, natural, and seemingly alive, these creatures are coated in dynamic upholstery that provides texture and a mottled, virtually squid-like coloring.
Heimtextil is a global commerce honest specializing in improvements inside the textile area, together with sustainability developments in addition to thrilling releases. “Heimtextil is an ideal match for us, offering dialogue alternatives that begin on the honest and proceed all year long. We interact with everybody fascinated with textiles, aiming to hear as a lot as we current, valuing private change,” explains Urquiola, founding father of Studio Urquiola.
“It’s a privilege to work with such a famend worldwide designer like Patricia Urquiola and the Studio Urquiola group. The collaboration was prompted by a shared ardour and imaginative and prescient for artistic undertakings, development dialogues, and sustainability answer on the earth of textile design,” shares Olaf Schmidt, Vice President of Textiles & Textile Applied sciences at Messe Frankfurt.
Moroso was established in 1952, when Agostino Moroso and his spouse Diane got down to create sofas, armchairs, and furnishing equipment. A robust eye for design and intelligent manufacturing processes outlined the model as a go-to for uncompromising high quality, innovation, and creativity. Within the Nineteen Eighties, the corporate welcomed the second technology of Morosos to steer the model, propelling the agency to new heights. As we speak, Moroso has labored with high designers throughout the globe, equivalent to Ross Lovegrove, Konstantin Grcic, and Tord Boontje. Defining a brand new technology of furnishings is a tall order, however definitely nothing Moroso hasn’t carried out earlier than.
Studio Urquiola was based in 2001 by Patricia Urquiola and her associate, Alberto Zontone, bringing a contemporary, unimpeded eye to the design scene. Finding out structure and design at Universidad Politécnica de Madrid and accomplished her research on the Politecnico di Milano, she graduated underneath the mentorship of Achille Castiglioni. Utilizing Castiglioni’s precept of the “elementary component,” by which areas should be considered in relation to individuals, Urquiola embodies this concept absolutely in her work, delighting the human animal in addition to the rational thoughts.
To be taught extra concerning the Moroso set up designed by Patricia Urquiola at Heimtextil 2025, please click on right here.
Studio images by Studio Eye and exhibition images by Daniele Ansidei.
